Planners Collaborative prepared a brochure on the benefits of Bus Rapid Transit (BRT), a transit mode that combines characteristics of bus and rail transit through rubber-tired vehicles in exclusive or limited-use rights-of-way. The brochure describes the capabilities and benefits of BRT to a broad target audience that includes transit professionals, elected officials, and interested members of the public. Staff writers and graphic artists collaborated to design a document that conveys technical information while also presenting a distinctive identity for BRT. The brochure promotes BRT as a viable, cost-effective transit solution, serving a wide variety of transit needs.
